This image was disturbing to me in so many ways. While I don't have a background in environmental science, I have taken a few environmental courses and I am smart enough to know that this logo symbolizes the smothering of our planet with toxic paint. How is this at all a good message? I read up a little on the harmful toxins found in paint. It turns out that in many instances paint is one of the primary culprits of indoor air pollution. Probably the most dangerous additions to your average paint can are VOCs or volatile organic compounds which help the paint to stay in liquid form until it is applied.
To Sherwin Williams' credit, they have created a green product line. According to an assessment by Inhabit.com, SW has taken major steps toward creating a line of paints that are up to LEED and GreenSeal standards.
I say good work SW, but how about hiring on a marketing consultant to help you revamp that still disturbing logo? Just saying.
