According to the Coke website (warning: PDF) a single serving size of Coca-Cola Classic is 8 ounces and contains 97 calories, all from high fructose corn syrup. A family of four would consume over 300 calories each of Coke-y goodness at a meal where the new 100-ounce twin-pack of Coke served as simply "enough."
I'm also not sure why the Coca-Cola Company would go to the odd measure of bottling 50 ounces of Coke as a single unit, if the bottles would always be packaged as twin-packs, effectively creating a 100-ounce unit. Were they worried that even the least savvy and nutritionally-minded consumer might flinch at the sight of a single 100-ounce bottle of liquid candy?
Of course, every person has the right to choose how much Coke to drink, but doesn't it seem a little irresponsible for Coke to be actively marketed in 100-ounce quantities as "enough" for a single meal?
Just down the road from this sign at Loyola University Stritch School of Medicine, a recent study found that "sugary soda consumption may be associated with kidney damage, although moderate consumption of 1 or fewer sodas [daily] does not appear to be harmful." But Coke is actively marketing more than three servings in a single meal as "enough."
It is enough. Enough to make you or your child obese and contribute to your eventual kidney failure.
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